My recommendations on how to use this information Brands and Third Parties have a long way to go to begin to build a loyalty with this base of future consumers. Discounts might be offered for driver education, multiple vehicles, high academic achievement, antitheft devices or abstinence from alcohol, among others. I can tell you, Karon, there are a lot of good businesses out there that mean well but don”t know how to do it right and that”s hurting their sales. What it really boils down to is not the method of how the message gets there, but is the trigger that determines the purchase.