Product Reviews

About The Author News Canada provides a wide selection of current, readytouse copyright free news stories and ideas for Television, Print, Radio, and the Web. The right to safetyThe consumers” right to safety means that products they purchase must be safe for their intended use, must include thorough and explicit directions for proper use, and must be tested by the manufacturer to ensure product quality and reliability.

David Ogilvy (Time Magazine called him the most soughtafter wizard in the advertising business), in Oglivy on Advertising, indicated that ‘Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status, and so on.’ For most products, people buy because they want the product, not because they need it. We, the people, feel we own the Internet. Yahoo was a more engaging home page for teens, as it allows them to customize their own content, with horoscopes, sports scores and news on games and movies.